Integrations
Connect Zetra to the platforms you already use: your website, your messaging channels and your business tools.
Overview
Integrations connect your agent to the systems you already run. Some put your agent in front of customers somewhere new, such as your website, WhatsApp or a phone line. Others give it somewhere to hand work to, like a helpdesk, or something to act on, like your Shopify store.
Note
Integrations connect the platform. Actions decide what your agent does with it. Several integrations only become useful once you turn on the matching action; the Next steps at the end of each guide point to the right one.
Website platforms
Put your agent on your website. Most of these work by copying an embed code from your Zetra dashboard and pasting it into your site builder.
| Platform | How it connects |
|---|---|
| Webflow | iFrame embed code, inside a container you build in the Designer |
| WordPress | The Zetra Chat plugin, downloaded with your agent already set up |
| Wix | Website widget code, added through Custom Code |
| Weebly | iFrame embed code, in the Embed Code element |
| Framer | Website widget code, in the page's Custom Code settings |
| Bubble | Website widget code, in an HTML element |
| Vercel | Script tag in your app, agent ID from a Vercel environment variable |
Using Shopify?
The Shopify guide covers both adding the chat to your store and letting the agent look up orders.
Messaging and voice
Let customers reach your agent on the channels they already use.
| Platform | What it does |
|---|---|
| Connect a WhatsApp number (through Twilio) so your agent answers there | |
| WhatsApp templates | Send approved templates to reach customers outside the 24-hour window |
| Messenger | Connect a Facebook Page, with human takeover per conversation |
| Connect an Instagram professional account for direct messages | |
| Twilio (phone) | Connect a Twilio number so your agent answers calls |
| SIP trunk and existing numbers | Send calls from a number you already own on a PBX, SIP provider or carrier |
| Slack | Add your agent to Slack so your team can ask it questions |
Commerce and payments
Let your agent look up real orders, products and payments.
| Platform | What it does |
|---|---|
| Shopify | Look up orders and products, and add the chat to your store |
| Stripe | Subscriptions and invoices from Stripe (coming soon) |
| Paystack | Check payments, customers and subscriptions in Paystack |
Helpdesk and escalation
Give your agent somewhere to hand a conversation to. All of these work with the Escalations action (Sunshine uses Live chat handoff).
| Platform | What it does |
|---|---|
| Zendesk | Answer Zendesk tickets directly, or escalate by opening one |
| Salesforce | Escalate by creating a Salesforce case |
| Freshdesk | Escalate by opening a Freshdesk ticket |
| Gorgias | Escalate by opening a Gorgias ticket |
| Zoho Desk | Escalate by opening a Zoho Desk ticket |
| Intercom | Escalate by opening an Intercom conversation |
| HubSpot | Escalate by opening a HubSpot ticket |
| Help Scout | Escalate by opening a Help Scout conversation |
| Odoo | Escalate by opening a ticket in Odoo Helpdesk |
| Sunshine | Hand the customer to a live Zendesk agent in real time |
Note
Zetra also has its own built-in Helpdesk, so you can escalate without connecting another platform at all. Every escalation lands there too.
Email and automation
Answer email, and send what your agent collects into your other tools.
| Platform | What it does |
|---|---|
| Turn inbound email into tickets, with AI-drafted replies | |
| Zapier | Send leads and tickets into thousands of apps |
| viaSocket | Automate tasks across your apps, triggered by Zetra webhooks |